IPL 2021: Vivo to continue as sponsor as bids for transfer of rights not up to expectations, say BCCI source

bymanash February 19, 2021

Dream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore, which was nearly half of what Vivo was paying annually for a five-year deal. Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2190 crore.

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